Market your farm products effectively

Cranberry Hill Farm's Farmers Market booth

Cranberry Hill Farm’s Farmers Market booth

Most farmers focus on production and don’t spend nearly enough effort on marketing. As with any business, this effort is critical to success. Sherry Simpson of Cranberry Hill Farm shared her marketing experience at the Beginning Women Farmer Conference. Her three-step approach was simple, inexpensive and successful: Tell your story, Create a logo and Accessorize. Simpson’s consumer-focused marketing strategies help her run a successful, profitable farm in Ashford, CT.  [more]

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About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at examiner.com. Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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