Perishable retailing in today’s marketplace

John Stanley, retail coach, and Heather Faubert, URI Extension Agent, in front of the checkout hut at Clark Farms. The hut offers impulse items at the ideal height.

John Stanley, retail coach, and Heather Faubert, URI Extension Agent, at Clark Farms.

“Today’s retail garden centers face significant challenges,” said John Stanley, retail coach, author and trainer. “This is the only industry where customers and retail staff are regularly smiling,” he continued. Why wouldn’t people smile when, according to Stanley, there is an average of 23% growth in perishable retail sales in the last 12 months.

This will be a year of disruption; Stanley paraphrased William Taylor of Harvard University. All businesses must change or they will not be in business next year. It can be both exciting and terrifying, for retail owners and managers to consider which practices to stop, continue or start.

Stanley described who customers are and how to appeal to them. Retail merchandising can lead to significantly higher profits! [more]

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About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at examiner.com. Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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