“Today’s retail garden centers face significant challenges,” said John Stanley, retail coach, author and trainer. “This is the only industry where customers and retail staff are regularly smiling,” he continued. Why wouldn’t people smile when, according to Stanley, there is an average of 23% growth in perishable retail sales in the last 12 months.
This will be a year of disruption; Stanley paraphrased William Taylor of Harvard University. All businesses must change or they will not be in business next year. It can be both exciting and terrifying, for retail owners and managers to consider which practices to stop, continue or start.
Stanley described who customers are and how to appeal to them. Retail merchandising can lead to significantly higher profits! [more]