Do you want to grow your farm business, increase revenues and enlarge your customer base? Marketing efforts will be most effective if they are well planned and targeted using thorough Marketing and Action Plans. Bryan Mason, principal of The Apollo Consulting Group shared his recommendations at a presentation hosted by the Newport County Chamber of Commerce on May 10, 2012 in Middletown, RI.
To create a Marketing and Action Plan, start by defining your product or product category, set your goal and create a message. Determine who your customers are. Figure out how to reach them, and how to convert prospective customers into satisfied customers. [more]