Grow your business with a Marketing Plan and Action Plan

Developing a Marketing Plan, Presented by Bryan B Mason, Principal, The Apollo Consulting Group

Developing a Marketing Plan, Presented by Bryan Mason of the Apollo Consulting Group

Do you want to grow your farm business, increase revenues and enlarge your customer base? Marketing efforts will be most effective if they are well planned and targeted using thorough Marketing and Action Plans. Bryan Mason, principal of The Apollo Consulting Group shared his recommendations at a  presentation hosted by the Newport County Chamber of Commerce on May 10, 2012 in Middletown, RI.

To create a Marketing and Action Plan, start by defining your product or product category, set your goal and create a message. Determine who your customers are. Figure out how to reach them, and how to convert prospective customers into satisfied customers. [more]

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About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at examiner.com. Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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