Farms are businesses and need repeat customers to keep them going. Farmers with profitable Community Supported Agriculture (CSAs) know that building relationships with CSA customers increases renewals. Customers love knowing their farmers. Shy farmers may need to hire extroverts to work with customers at customer-pickups or farmers markets.
Successful farmers and farm advisors shared their CSA experiences at UConn’s CSA School in Haddam, CT. Customer satisfaction is critical. “Don’t over-promise and under-deliver” was recurring advise from every speaker at CSA School. [more]