Pricing farm products: an art or a science?

Michael Sciabarrasi and Nada Haddad, of UNH Cooperative Extension and Tracie Smith of Tracie Smith’s Community Farm spoke about farm product pricing at the Harvest New England Ag. Marketing Conference & Trade Show in Sturbridge, MA.

Michael Sciabarrasi, Nada Haddad and Tracie Smith  described farm pricing

Setting farm product pricing is challenging for new and experienced growers. Correct pricing will affect sales, marketing strategies and ultimately, determine farm viability. At the 2013 Harvest New England Agricultural Marketing Conference & Trade Show in Sturbridge, MA, Michael Sciabarrasi and Nada Haddad of UNH Cooperative Extension recommended pricing models and addressed market trends. Tracie Smith of Tracie Smith’s Community Farm shared her plans to adjust product pricing for the 2013 season.

Pricing decisions must account for every production and processing expense including transportation and marketing. Other factors to consider are competition and farm branding. Farm entrepreneurs must thoroughly understand, track and account for every expense when setting prices to keep the farm business sustainable. Correct pricing is a critical for success whether you sell at farmers markets or wholesale, offer a Community Supported Agriculture (CSA), run a Pick -Your-Own (PYO) operation or a farm stand.

Read more here.

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About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at examiner.com. Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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One Response to Pricing farm products: an art or a science?

  1. TLN2 says:

    Couldn’t agree more and of course this applies to ranching as well. I’m surprised by the number of people in Ag that just hand out the cash and don’t keep notes or receipts. They just spend and collect, hoping they will make a profit in the end.

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