“Hire Daymakers” said John Stanley, retail coach, author and trainer. Charismatic staff who make your customers’ day will help keep those customers coming back. Those customers will become your best salespeople, referring other to your retail site. Stanley spoken to RI’s green industry leaders at a workshop hosted by the RI Nursery & Landscape Association (RINLA).
To be successful, Stanley said, “all businesspeople need to be passionate about what they do, hire passionate staff and build trust with consumers.” Stanley urged growers to tell stories around their products and share their personal values with their consumers. He urged everyone to use social media or “ask a teenager in the family for help.”
After initial training, trust your “Daymakers” to run your social media campaign; you already trust your staff to speak with customers – in person. Do not be a micromanager of your staff or your social media campaign. Let staff have fun, make readers laugh, and promote your unique story and products.
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