Make your customer’s day & grow profits

John Stanley & Daymakers

John Stanley & Daymakers

“Hire Daymakers” said John Stanley, retail coach, author and trainer. Charismatic staff who make your customers’ day will help keep those customers coming back. Those customers will become your best salespeople, referring other to your retail site. Stanley spoken to RI’s green industry leaders at a workshop hosted by the RI Nursery & Landscape Association (RINLA).

To be successful, Stanley said, “all businesspeople need to be passionate about what they do, hire passionate staff and build trust with consumers.” Stanley urged growers to tell stories around their products and share their personal values with their consumers. He urged everyone to use social media or “ask a teenager in the family for help.”

After initial training, trust your “Daymakers” to run your social media campaign; you already trust your staff to speak with customers – in person. Do not be a micromanager of your staff or your social media campaign. Let staff have fun, make readers laugh, and promote your unique story and products.

[Read more here.]



About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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