Happy customers return and keep spending money. Savvy growers and businesspeople keep this in mind and seek regular feedback from loyal CSA, farmers market and restaurant customers. Customers stay engaged when they feel their opinions matter. Customers stay with a vendor when their needs and wants are met.
Engaged customers are loyal customers. Successful growers greet customers personally at CSA pickups, farmers markets and on deliveries. These growers ask customers their opinions and take their advice when possible. They make customers feel that changes were their idea. Good communication helps maintain loyal customers, continued shopper referrals and steady profitability. [Read more here.]