Savvy growers communicate with customers

Nicki, cabbages

Nicki Anderson with summer cabbages at Brix Bounty Farm

Happy customers return and keep spending money. Savvy growers and businesspeople keep this in mind and seek regular feedback from loyal CSA, farmers market and restaurant customers. Customers stay engaged when they feel their opinions matter. Customers stay with a vendor when their needs and wants are met.

Engaged customers are loyal customers. Successful growers greet customers personally at CSA pickups, farmers markets and on deliveries. These growers ask customers their opinions and take their advice when possible. They make customers feel that changes were their idea. Good communication helps maintain loyal customers, continued shopper referrals and steady profitability. [Read more here.] 


About Sanne Kure-Jensen

Sanne Kure-Jensen is a frequent contributor to Country Folks, Country Folks Grower and Wine & Grape Grower bringing regional and national attention to agriculture in RI and across southern New England. She has also written for newsletters of the Northeast Organic Farming Association (NOFA), Holistic Management International (HMI), RI Beekeepers Association and RI Tree Council. Read Sanne’s work at her Sustainable Living page at Sanne has written successful grant applications for alternative energy projects, staff and board training, products and services. Clients include agricultural businesses, farm stand/markets and non-profit organizations. Recent successful grant projects include a $90,000 USDA Rural Development‘s Rural Energy For America Program (REAP), $10,000 Sustainable Agriculture Research and Education (SARE) Farmer and $20,000 Natural Resources Conservation Service (NRCS) Conservation Innovation Grant (CIG). Sanne is the part-time Administrator for NOFA/RI, a Rhode Island Certified Horticulturist and beekeeper. She is a NOFA Accredited Organic Land Care Professional and has lectured across southern New England on Beekeeping, Native Pollinators and Ecological Landscape Design. Learn more about the NOFA’s Land Care programs or contact Sanne for a garden consultation through the NOFA/RI website.
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One Response to Savvy growers communicate with customers

  1. Tammy says:

    This is a great article and useful for farmers. Thanks for sharing.

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